Facebook started off in the early days as simple social tool, users would post photos, write posts and generally chit chatter socially in groups. It didn’t take a scientist to realise that Facebook has a huge potential in marketing business, pages were launched and business profiles built for businesses.
Twitter was also predominately used as a social tool, friends and family tweeting posts, news and gossip with ease. It can be used as a powerful marketing tool, not necessarily to sell products but more as a brand awareness tool. Twitter is a great way to keep customers up to date on what you are doing as a business. You can tweet offers or send latest news about what is happening in the trade.
LinkedIn is another powerful social media tool when used correctly, Twitter and Facebook was invented for social purposes unlike LinkedIn which was designed for businesses. LinkedIn is the ideal tool for businesses to reach potential customers or simply raise your brand.
Play it safe
Using social media is great for business but use carefully assume your clients are seeing everything you are posting, make sure to keep your personal and business social media separate the last thing you want is a client seeing what a great weekend you had letting your hair down in the local pub. Post only business news and be professional always when using links or external websites.
These social media tools are extremely powerful ways to communicate with clients or prospects. To make use of these networks it does take time and effort but the rewards will follow once the leads come in and doors open for your business.
Article by Rob Steele for the Roller banners team